Customer Success Stories are the most powerful form of social proof, but you probably struggle to collect customer stories because...
It’s uncomfortable to ask direct, probing questions.
It’s a manual, time-consuming process for each story.
Hiring someone else to do it is costly and doesn't scale.
Introducing Wizu Stories
We know how frustrating it can be to collect good quality stories from busy customers.
We built the worlds first chatbot survey platform, Wizu, and soon realised the survey transcripts were compelling micro-stories in themselves. That's why we've applied the same engaging chatbot technology to easily collect Customer Success Stories and generate authentic conversational social proof.
Your prospects will trust what you say when they see you have successfully helped others.
Use stories to let your customers show you as the guide that helped them overcome their problem
Use Customer Stories throughout the buyer’s journey
Create compelling content from a tribe of success customers. Increase conversions with evidence from customers that had similar problems
Pre-qualify prospects as prospective customers will identify with the customers in your stories and know your product or service was designed with them in mind
Collect evidence of Customer Success by measuring actual advocacy. Reduce churn with a public recommendation that makes separation harder
Using the power of story you can
Easily collect compelling conversational success stories from your customers.
Create a tribe of successful, happy customers and invite your prospects to join.
Build trust and authority with breadth and variety of your content.
Send out invitations to your promoters
Receive stories, edit and get approval
Publish to your website
Story + Customer + Conversation = compelling social proof
Customer Success Stories combine the power of story with the human desire to be similar to others to create the most powerful form of social proof. Large organizations such as Salesforce invest heavily in their Customer Success Stories website as a proven way to connect their prospects with their success customers.
Collecting enough stories using traditional consultants is a costly and time consuming process that is prohibitive to most organizations. At Wizu, we believe it should be easier for your advocates to share their story with your prospects in an authentic, unfiltered way. We aim to democratize Customer Success Stories.
That’s why we applied our conversational survey technology to make it easy for you and your customer to share their story. Here’s how it works:
- Sign for a free, 7 day, no hassle trial.
- Send an invitation email to your customer using our pre-built template.
- Your customer has a conversation with the chatbot at their convenience.
- When the story is received, you can edit the story if required and send back to the customer for their approval.
- Once approved, you can publish the story to your website using our simple widget.
Sign up for a free trial to stop your prospects from drifting on by, and let your customers sing your praises like only they can!
Download our free ebook:
7 Mistakes people make when collecting customer stories
See an example story
More purchases from existing customers
"After involvement in an advocacy programme for brands they have previously purchased, more than twice as many advocates targeted by their purchase behaviour made repeat purchases compared to consumers targeted on demographic attributes alone (32 per cent versus 15 per cent).", Source: Springer
Advocacy directly correlates to growth
“In terms of percentage growth, a 7 point increase in word of mouth advocacy (net promoter score) correlated with a 1% increase in growth.”, Source: London School of Economics
Advocacy is the most trusted form of advertising
“McKinsey recently found that word-of-mouth is the primary factor behind 20% to 50% of all purchasing decisions, and 50% to 80% of word-of-mouth comes directly as a result of personal experience with a product or service.”, Source: Trustpilot